The art collector’s mind: What are they looking for?

Art collector’s are much more than art buyers. They are actually the ones who with museums dictate the art world trends. Fuelled by passion, consumerism, aesthetic passion and investment, art collectors’ power can be easily recognized and ‘categorised’ in different categories. So, what do art collectors look for?

Different collectors look for different things. As example a contemporary art collector won’t look after old masters artworks. A pop art art collector won’t research about conceptual art. Therefore, there are some mutual aspects that allow them to be art collectors. A desire to live with art, a passion for artists and their stories, art-world validation, art investment, among others.

What do art collectors look for?

geraldbrazell

Unlike simple art assemblages, art collections are meticulously well-planned projects. The art collectors submerge themselves deep into the subject of their interest and spend years and years looking for very particular art pieces that can bring the entire narrative together.So, what are the Collectors’ top motivations for purchasing art?

Aesthetics

All art collectors were once people who lived without art. If Rome wasn’t built in a day, no art collection can. The interesting fact is that majority of art collectors when they first started as outsiders they bought they first art piece in order to decorate their homes. The love to collect started after.

Another interesting fact is that more than 50% of art collectors who buy even to investment, cares deeply about aesthetics in order to purchase.

Art as an investment

Sometimes I get sad when artists complain that art is sold to investment purposes. I’m not saying that all art should be sold for the sake of profit, therefore the art market is a market, and should be taken care as such.

Not all art collectors buy art as an investment, therefore I don’t know any who said that an artwork appreciating in value overtime is not welcome. For whom is interested in art purely for investment purposes there are Art Investment Funds which are dedicated to the generation of a profitable return by acquiring and disposing of various works of art. Those funds are managed by a professional art investment management or art advisory firm who has expertise in the field. Having art as an investment asset in a portfolio doesn’t make it’s investor an art collector.

Passion for artists personalities and their stories

Artists are really interesting human beings, if they would not be “different” they would not be artists. They all have different personalities therefore there are mutual traces that make them artists. Art collectors are usually people more involved somehow in business, and even if not, knowing one or various artists is like getting into a different world. The way how artists see and perceive things are usually different, and art collectors like to understand why.

It’s interesting that some of the art collectors that I know wanted to be artists themselves. Once that achievement wasn’t possible, usually due to parents not approval, it’s like if they try to somehow get into the art world differently.

Art-world validation

A collector’s net worth is obviously correlated with their propensity to conspicuous consumption. Newbies to the market want and need a certain validation not just by other collectors but by museums, auction houses, collectors, artists and galleries. Some art collectors care about the art-world validation, while others prefer don’t even been seen in.

Higher status collectors reinforce status hierarchies through their privileged access to resources for displaying aesthetic confidence and their policing of lower status collectors’ claims. Performances of aesthetic confidence are both influenced by status and necessary for displaying status

The Different types of art Collectors

According with Artsy, there are ” Four Tribes of Art Collectors “. Let’s have a look.

In order to understand what each collector is looking for, once collectors for same category look for similar things. Let’s start by The Trophy Hunter:

The Trophy Hunter

danielguidoc guidoc – Christies Auction

You know, Leonardo da Vinci’s Salvator Mundi (Savior of the World), sold for $450 million at Christies in 2017 to Saudi Prince Bader bin Abdullah …

For this “tribe” money is not a problem, for them is on what they spend their money that counts. They are rich enough to have more power over art trends than museums. This allows them to ignore the social structure of the art world.

Those collectors are the ones that can buy a Willem de Kooning for 62 millions or a Jeff Koons Rabbit for 91 millions without the need of thinking twice. Trophy Hunter Collectors are another level inside the art world. If this is the jungle those are the lions of the kingdom of art collecting.

For them Art delivers two types of pleasures: the joy of looking and the adrenaline of procuring. For Thorstein Veblen, those people are the ones who represent his theory of the ” conspicuous consumption “. Referring to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer.

When describing the art in their collection, they often don’t talk about the art itself but more about how they managed to buy the painting and how much they bought it for.

If you are not a famous artist already, whose paintings are worth millions, it is unlikely that you’re ever going to sell one of your artworks to a trophy hunter. Even if you are a successful artist, you may never come across this group as they predominantly purchase at auctions. The thrill of the chase is what drives them most.

What do they look for:

  • Trophy Art
  • Famous Names

The Aesthete

Kristine – Yves Saint Laurent

Introverted and not much self-conscious about the fact that they are art collectors, the Aesthete character is interesting. With some genius in this group, who left amazing art collections ( as example Yves Saint Laurent and his partner Pierre Bergé ) the Aesthete collectors are driven by a visceral response to the object. They’re often aware of what is fashionable, but almost never buy on the cutting edge of fashion.

Driven more by gut instinct, aesthetes collect vividly in the moment, but with a grand vision that unites disparate objects.

What do they look for:

  • Aesthetic beauty
  • Eccentric art

The Enterprising Collector

roberta fallon – Damien Hirst | Away from the Flock | 1994

Gossip, lawsuits information, misinformation, fads, and rumors of the contemporary art market. Dynamic and real people make the Enterprising Collector tribe who is rather Extroverted and loves to have fun.

Enterprise collectors are wide open to the new and experimental. “Typically first-generation entrepreneurs, often from market-driven professions like finance and real estate, they view art as an asset class, but rarely as a pure investment (although most maintain lines of credit against their collections).” Artsy

These collectors are engaged in a kind of ethical combat to identify and elevate the art that will matter. Priced out of trophy hunting and too financially driven for the connoisseurs, their goal is to destabilize the market, in order to define and redefine art history through collecting.

While their ambition often exceeds their ability, a few—names such as Robert Scull, Charles Saatchi, and Guy Ullens—cut through the hype and help canonize the art of their time.

But despite an openness to new ideas, this is not an open society. Beneath the charm and flattery exists an intense competition for access: to top pictures, the right dinners, the most exclusive parties, the most prestigious museum boards. For this tribe, owning the right painting delivers a jolt of status more effectively than the efforts of the best PR firm.

What do they look for:

  • New Talent
  • Experimental artworks are welcome
  • Extroverted gatherings

The Connoisseur

René – Herzog Anton Ulrich Museum – Braunschweig

Connoisseurs are the academics of the art market. They buy methodically and rarely as an investment. They force us to stop and appreciate.

Independent, and unaffected by accepted taste , they are almost like the new avant-garde. They are, however, deeply invested in the opinions of a select few once expert opinion often matters more than fact. They socialize selectively, often excluding the art newbies who will eventually miss the subtle essentials.

I usually find those collectors in the old masters sector. They are introverted art collectors, some really wealthy therefore, they prefer to keep themselves behind the scenes.

What do they look for:

  • Art with academic meaning
  • Introverted art

Conclusion

  • Different collectors look for different things
  • A desire to live with art, a passion for artists and their stories, art-world validation and art investment are the top key factors drivin art collectors.
  • There are different types of art collectors
  • The Trophy Hunter looks for trophy art
  • The Aesthete looks for something eccentric
  • The Enterprising Collector cares more about new talent
  • The Connoisseur prefers the intellectual side of the art

Good VS. Worthless Abstract Art and What Sets It Apart

Making an abstract piece of art might look easy… Some even say it’s so easy, that they could make a brilliant piece of abstract art themselves.

However, the concept behind what makes good abstract art is beyond making it. Furthermore, to everyone who thinks that with using only a brush, paint, and a canvas they can create anything close to the next big Franz Kline, go ahead – I encourage you to try it.

Abstract art is about the meaning, the context and concept rather than the aesthetics and visual appeal. If you were to copy an abstract painting, for example, the purpose behind your artwork would be almost non-existing. Without any meaning, purpose, intention, expression and skill, Abstract Art wouldn’t be as exceptional as it’s considered to be.

In this article, I shall be talking about what determines good and “bad” abstract art and how you can then spot the difference between the two.

What is Abstract Art?

Abstract art is a key style of the Modern Art movement. Founded in the 20th-century, it represents an important cultural and artistic shift during Modernism. Abstract Art is, essentially, a departure from one reality to another. It sums the socio-political change artists from that era were going through and it represents a rupture from traditional, conventional and is also a critical reflection on the naturalist-classicist cultural conventions that were the norm until then.

The viewer perception of this style is as one of a gateway from the reality. Although total abstraction has no connection to our knowledge, some partially abstract works can keep us in the conscious realm. One could say abstract art is about artists portraying how they feel. Abstract Art is not about representing real life but about representing and emulating real life emotions and sensations. Depending on the artists, Abstract Art has also become about the process of creating an artwork itself without relying on any objective visual representation.

Unlike other styles, Abstract does not portray objects as they appear in the real world. Before the emergence of this style, artists focused on representing society and their respective communities and – quite frankly, mostly nature and naturalist landscapes and subjects were at the centre of what was considered good art. Abstract artworks experiment with the use of texture, tone, and light perception. It’s a breakthrough from the traditional ideals and it’s basically a search for new visual experiences. With abstract works, artists can express their emotions through experimental techniques rather than expressing themselves through portraying particular objects or scenes.

Sometimes, abstract expressionism is showed as the best example of abstract art. However, abstract art covers other art movements as well: neo-Dada, conceptual art, neo-expressionism, installation, performance, video and pop art – all these important art movements have ties with Abstract Art.

Most notable and well-represented abstract painters include: Wassily Kandinsky, Jackson Pollock, Mark Rothko, Franz Kline, Piet Mondrian, Helen Frankenthaler, Agnes Martin.

What Makes Good Abstract Art?

Nikki Hill Smith

It isn’t easy especially for art newbies, to tell the difference between bad and good Abstract Art. Even for art experts, it can be difficult sometimes. But, we can now all agree with this: Good Art is about intent. It doesn’t matter if we are talking about hyperrealism, pop art, abstract art, etc. Good art is made with the purpose of conveying some sort of message and concept.

More so, there are definitely some more aspects to look at when you want to differentiate good from bad art.

Meaning

Nowadays, abstract paintings are about the portrayal of ideas that represent some sort of socio-political utopia. This shift started in the late 1940s when the visual and interpretative aspect of an artwork shifted inwards towards the existential self. The first form of abstraction was less politically explicit than those of the Constructivists. By the ’70s, and, thanks to the Nozkowski paintings and ideas, artworks then became about a subjective perspective and open interpretation.

Among the most stunning features of abstract expressionism, the extensive use of ‘theory’ is very much present. If we look with attention, the most well-perceived artworks in the world, have an extensive context behind them. Emotions, whether positive or negative, are expressed in the canvas. If the artwork was made randomly without meaning, then it lacks personality.

Abstraction requires a narrative that allows the artist to express themselves on another level. Emotion, sensations and memories are necessary in order to create something with meaning.

Consistency

When you watch a movie or read a book, there is a coherent wire that connects the storyline together. With abstract expressionism and other art forms, the same happens. If an artist shows you a portfolio with random graphic expressions and different stylistic languages, it probably means that they’re still developing their own style. So, in that case, there isn’t much consistency. And the same goes for a unique artwork. The flow of an artwork altogether must feel consistent, cohesive and strong.

Texture

Abstract art requires layers. Actually, lots of layers. Usually, there is an underpainting that will transform until the end due to the layers creating different textures.

Colour

Colours that don’t stay together nicely or aren’t pleasant visually, lack something, and that is usually skill. Professional artists of this style know how to mix and match colours properly. Colour pallets are highly studied before the creation of any masterpiece.

Complexity

The more an artist produces, practices and studies, the best they get at using new techniques. Opposite to what you may think, the techniques used in this style aren’t easily replicated. Inappropriate paint strokes will tell you if the artist is an amateur. Experienced artists are confident and make every mark and stroke intentionally.

What Makes Bad Abstract Art?

Bad abstract art can be easy to make, but it’s not that easy to spot. You can be looking at a great copy of a Pollock or Franz Kline artwork that is great as a copy, but bad regarding all the aspects mentioned above on the importance of an authentic context, purpose, skills and techniques.

Bad abstract art can also be spotted by how the colours, texture, and complexity (un)match together. The way that a brush marks itself in a canvas is also important and requires skill and a good eye to understand.

How to Appreciate Good Contemporary Art

Don’t Just Look and Walk Away

When I started working in this industry, I used to write press releases for art exhibitions and art galleries. Most of the time, not many people would actually read the press release. Sometimes people would come up to me and tell me “I don’t understand that”. So, I would tell them to read the paper and then get back to me. It was truly amazing to see how their perception of the artwork changed after reading it. It was as if they had a “Eureka” moment. So, if you are interested in knowing more about abstract art, don’t forget to read the press release in the next exhibition you attend.

Don’t Insult the Artist

“My kid could have done that”. This is one of the most usual comments you hear when visiting an art gallery or museum to see abstract art. In the beginning, I used to get a bit upset and angry when people would tell that about any of my artists. Over time, I started understanding that people who say this don’t understand art and, furthermore, they never asked their kids to paint that either. Again, if you think that you can copy an abstract artwork, go ahead and then dm us if you were successful. Chances are that you will not be successful in doing so.

Don’t Take the Title Too Serious

Most of the time, abstract artworks will have vague titles. This has a reason: Artists want you to interact with the painting in order to create your own meaning. More so, don’t completely ignore the title. It’s better to find an equilibrium point.

Do Let the Painting Interact With You

Have you ever notice that some museums have chairs/benches in the middle of the rooms? They are there for a reason. To let the painting ‘speak’ with you. Observe the colours, the textures, the ambience… What makes you feel? Good, bad, angry, mad…? Paintings can confront you with your own emotions.

Why is Some Abstract Art So Expensive?

More often than I wish, I’m surprised with comments diminishing the worth of abstract art. Most people don’t understand how a picture that has no figurative elements can be sold for such high amounts. As an example, we have a piece of Willem de Kooning sold in 2015 for 300 million. Yeah you read it correctly 300 million.

Abstract Art is sold for big amounts as any other style sells for big amounts. There is demand for it. Factors as conspicuous consumption (the spending of money in acquiring luxury goods and services in order to display economic power). Art investment and market speculation also play an important role here. Once some people buy art as an investment, some artworks will get more and more expensive over time. The artworks that are able to make it to the high-end market are also the ones with the best quality according to the market trends and forecasts. If you would like to know more about it, check the artworks sold at Sotheby’s, Christie’s, Phillips and Boham’s.

Conclusion

  • Abstract art is a key style of the Modern Art movement.
  • Good abstraction requires a narrative that allows the artists to express themselves on another level.
  • Bad abstract art is easier to do, however not that easy to spot.
  • Your kid couldn’t do that.

Are Art Prints Worth Anything?

Art prints are thought of as mass-produced copies of artworks. Therefore this isn’t always the case. There is much more to it than that.

An art print’s worth depends on many factors, including quality, technique, edition, print number. Art prints can go for large amounts of money in auctions, but the worth is entirely dependent on these factors and what buyers are willing to pay. 

This article will be talking about the misconceptions associated with art prints as the the factors that are taken into consideration when calculating the value of an art print. Read on if you’d like to know how it all works.

What Is an Art Print?

Before diving further into this subject, it’s important to be aware of what an art print actually is.

There are two primary types of art prints: reproductions and original art prints. The terminology can be difficult to memorize, however, there are many differences between them. As The Anthrotorian puts it, “The easiest way to remember the difference between the two is to think about how close the actual artist is to the final work that you have hanging on your wall.”

Normally art prints are associated with reproductions. They are made mechanically, quickly, and in large numbers. Whereas original prints have some originality, they are individually made by the artist, and some distinctions between them can be spotted if you look closely.

Reproductions

As mentioned before, there is a misconception regarding art prints, which is that they are solely reproductions of artworks. There are many differences between a reproduction and an original print.

So what is a reproduction, and in what aspects is it different from an original print?

According to artist Phil Metzger, reproductions are copies that are mechanically made in order to get them out in large numbers, and as fast as possible. Usually, the artist isn’t involved in the process of making the reproductions of their work.

Reproductions are a photographic copy of a painting. Reproductions of notorious painting usually have little value; however, if they are printed as limited editions, they might be more valuable. This all depends on supply and demand over time.

The cost of reproduction depends on its level of detail and the surface it’s printed on. Paper prints cost less than canvas prints, for example. Plus, since reproduction resorts to a digital file, it’s essential to make sure that the digital file looks good and can produce high-quality copies. 

Giclée

A giclée is a very popular form of reproduction. This type of reproduction is created with a specialized inkjet printer. This method of reproduction has a much higher quality than a home printer, for example. It can even reproduce the texture of the paint in the original, and it prints in different types of paper, which will also have to be considered when calculating the price of the art print.

Now, moving on to original prints. What is the difference when it comes to value between a reproduction and an original print? And are there more factors that come into play?

Original Prints

Original prints are made by the artists. The prints themselves are called original prints because they are not a copy of the artwork already made;

Original art prints are made one by one. Therefore, the prints might have subtle differences when compared with each other. These prints can be considered just as valuable as any other type of artwork. 

However, as the prints are used, they might begin getting worn down, and the quality might drop, that is why it is not uncommon for prints to be limited editions, meaning there will be a set number of impressions of a certain print.

Original art prints have small variations within each other due to the techniques that are used to make them. Each print undergoes manual procedures that can result in small details unique to only a specific impression. 

It is up to the artist to decide which prints are good enough and which ones should be discarded. In printmaking, each print is considered an individual artwork, unlike reproductions that are a copy of the original.

When trying to figure out the value of an art print, many factors come into play, such as the techniques that were used, if it’s signed, if it’s a limited edition, the print’s run number, and other factors that’ll be discussed below.

How do these factors affect the value of an art print?

Printmaking Techniques

Prints consist of transferring ink from a printing matrix onto a certain material, and there are several techniques of doing this that are used by artists in order to make prints. The amount of labor a technique requires can influence the print’s value. These techniques are usually divided by process.

The techniques themselves are woodcut, linocut, etching, engraving, drypoint, lithograph, monotype, and screenprinting.

Relief Print

A relief print is a process in which an artist carves certain areas on a surface and inks the remaining areas, then pressing a paper or another material against the surface, the ink is then transferred, thus creating a print. 

Here is a great video by New York’s Museum of Modern Art that explains how it’s done: 

The relief process techniques are:

Woodcut

Woodcut was the first printmaking technique; it is a form of relief print. This technique uses a block of wood as the matrix. A design is made on the woodblock and then carved by the artist, these are the areas of the wood that will not be receiving ink. The raised areas of the design will be covered with ink. The design is then transferred onto a material with either a printing press or by hand.

Linocut

Linocut is a print that is created using a linoleum block as the matrix, a design is cut into the matrix, much like in the woodcut technique. The raised surface is spread across the area, and then the design is transferred onto a material.

Intaglio Print

Intaglio prints have ink spread across the printing matrix so that the ink can go into the recesses of the matrix instead of on the original surface area. This process requires a printing press.

Etching

Etching is created by spreading ground, which is an acid-resistant waxy material, across a metal plate. Using an appropriate tool, the artist carves the design, and then the plate is submerged in acid, the ground protects it, and so the acid eats away at the metal that was left exposed.

When the plate reemerges, the ground is removed, and then the ink can be applied. The etching technique is the opposite of woodcut and linocut, and it is not the raised surface that receives the ink but the etched lines. Finally, the plate is moved to a press that will transfer the ink from the lines to the material.

Here is an informative video made by Liverpool’s National Museum that thoroughly explains this process: 

Engraving

Engraving is a very similar technique to an etching; however, there is no use of ground nor acid. A metal plate is engraved with a sharp tool; generally, a tool called “burin”, it leaves a burr that is wiped off.

The ink is spread across the plate, filling the engraved lines. It is then wiped clean off the surface so that the ink in the lines is all that remains. The plate goes through a printing press in order for the ink to transfer to the material.

Drypoint

Much like engraving, when creating drypoint prints, a sharp tool is used to make the design; however, the burr is not cleaned from the plate before the ink is applied.

Drypoint prints tend to be soft and blurry because of the burr, but this also means that when being subjected to the printing press, the burr is worn down and destroyed. 

This means that drypoint prints will usually have very small editions, and since the burr is progressively worn down, the first impressions might vary from last printed impressions. This shows how each impression is unique and individual from the others.

Planographic Print

In order to make planographic prints, there is no need to alter the matrix, it maintains the original surface. The surface is prepared in a way that allows the ink to transfer the image onto the material.

Lithography

Lithography print exists because water and oil don’t mix. A greasy medium is used to make a design on the stone surface, normally limestone. Water is spread onto the stone, wetting only the surface that is not covered with oil. Then an oil ink is applied with a roller onto the matrix; however, the oil in the ink is repelled by the water, meaning it’ll only adhere to the design.

Paper is placed onto the inked surface and then run through a printing press that will cause the ink to transfer onto the paper.

Monotype

Monotype prints usually only allow the creation of one or two impressions, though the second one will be significantly worse in terms of quality.

Monotype prints consist of applying ink on a smooth surface and then transferring it onto paper by using a printing press. A print made using this technique is usually embellished using watercolors or stencils. This technique isn’t very common, as it won’t allow the artist to make many impressions.

Stencil Print

Stencil prints are made by pressing ink through a screen with a prepared opening.

Screen Printing or Silkscreen

Screen printing allows the artist to make a print using a stencil. This means that with the help of a squeegee, the ink is spread across the surface except where the stencil is blocking it. The ink is then transferred through the prepared opening and made into a print.

Some of these techniques require more materials than others. More labor is also put into creating some prints depending on the techniques that were chosen; some techniques have the ability to produce a bigger or a smaller edition, all of these factors will be taken into consideration when determining the value of the prints.

But that’s not all; there are a few other variables that need to be mentioned when talking about art print values.

Editions

Prints that are made from the same matrix are called an edition. An edition can contain a certain amount of impressions, meaning it’s a limited edition print. Or, it can be reproduced an infinite amount of times, meaning it’s an open edition. Limited editions are worth much more than open edition prints.

The smaller an edition, the more valuable the print will be due to the exclusivity. An edition can be as small as only having two impressions, commonly, if you resort to the monotype technique. This will vary on the artist’s decision and the techniques used.

A limited-edition print will be numbered. The number will be written in pencil at the bottom of the print. For example, if it reads 10/50, it means that the impression you own is the 10th print from an edition of 50 prints total.

This is another important factor to take into consideration when determining the value of the print. The value will be higher if the print run number is closer to one.

And why’s that?

The first impression is considered to be the most valuable because it will have the best quality amongst the entire edition, taking into account that with excessive printing, it might deteriorate the original image, this also means that the first impression will be closer to what the artist intended to create.

Proofs

A proof is a different type of print; it is not numbered because it is not part of an edition. Some proofs are impressions that were created before the official version; however, some are impressions that were put aside for a specific reason.

And are art print proofs more valuable than limited edition prints?

Art print proofs are often more valuable than other prints because they are much harder to come by; their rarity adds to their value.

Trial Proof

A trial proof is an impression that was made as a test; the artist creates this to test what needs or doesn’t need to be altered. The artist then proceeds to change the matrix accordingly. There are no annotations in trial proof.

Bon À Tirer

Once the artist has finished and is happy with the result, a bon à tirer is created, this is a french expression that means it’s ready to print. This is sent to the printer, and it determines how the edition will look. For a bon à tirer proof, there will be an annotation with the letters “B.A.T.”.

Artist’s Proof

An artist’s proof (Epreuve d’artiste, E.A.) is an impression of a print that is provided to the artist. Normally, an artist will receive one or more prints of an edition. These prints are specifically put aside for the artist, and they are exactly the same as the other impressions; however, there will be an annotation with the letters “A.P.” or “E.A.”.

Printer’s Proof

Printer’s proofs are complementary impressions given to the printer. There can be multiple printer’s proofs; it depends on the number of printers that are involved. They will be typically marked with “P.P.”.

Hors Commerce

Hors Commerce are impressions that were not meant to be sold. Their purpose is to be used for galleries and exhibitions, and they are only available through the artist. They are annotated with the letters “H.C.”.

Proofs are not meant to be sold; however, they have still somehow found their way into the market. Not only are they valuable due to their rarity but also because some of them allow the public to see another perspective of the finished artwork, namely trial proofs, that may look very different from the completed piece. They can provide more information about what the artist intended to do with his piece.

Conclusion

There’s much more than meets the eye when it comes to art prints. It is necessary to understand the different variables that come into the picture when determining the value of an art print.

Not only the fact that there are two different types of art prints that are very distinct from each other, one consists of copies as the other can be seen as the fine art of printmaking. But there is also the quality, material, technique, editions, and these are all factors to keep in mind in order to accurately calculate how much an art print is worth.

Sources

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